Privacy Policy

Happy Gentleman EU B.V. Privacy Policy
Last updated: 2 July 2025

This Privacy Policy describes how Happy Gentleman EU B.V. (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from happygentleman.ie (the “Site”), or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect|
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Basic contact details including your name, address, phone number, email.
Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
Account information including your username, password, security questions.
Shopping information including the items you view, put in your cart or add to your wishlist.
Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

Legal Bases for Processing (GDPR)
We process your personal data under the following legal bases, as required by the General Data Protection Regulation (GDPR):

Performance of a contract: To provide and manage your orders and any related services.
Legal obligation: To comply with our legal requirements, such as accounting and tax obligations.
Consent: For sending marketing communications and placing non-essential cookies (you can withdraw your consent at any time).
Legitimate interests: For fraud prevention, IT security, analytics, and improving our services.

International Data Transfers
We may transfer your personal data outside the European Economic Area (EEA), including to Canada and the United States, where Shopify’s servers and certain service providers are located. When we do so, we ensure appropriate safeguards are in place as required by GDPR, such as the use of Standard Contractual Clauses.

How We Use Your Personal Information

Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. We only do this with your consent, where required by law.
Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe.
Communicating with you: We use your personal information to provide you with customer support and improve our Services.

Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see Shopify Cookies Policy We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services).
We only use non-essential (analytics/marketing) cookies if you consent via our cookie banner.
You can manage your cookie preferences at any time via our cookie settings or by changing your browser settings. Blocking cookies may affect some site functionality.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners, including Shopify, to provide services and advertise to you.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Some of these recipients may be located outside the EEA, in which case we ensure adequate safeguards are in place as described above.

Security and Retention of Your Information
We use appropriate technical and organizational security measures to protect your personal data. However, no system is completely secure, and we cannot guarantee absolute security.
We retain your personal data only as long as necessary for the purposes for which it was collected, including fulfilling your orders, providing customer service, complying with legal obligations (such as tax and accounting requirements), and resolving disputes.

Order and transaction data is typically retained for [insert period, e.g., 7 years per tax law].
Marketing data is kept until you withdraw consent

Your Rights Under GDPR|
You have the following rights regarding your personal data:

Right of access – to receive a copy of your personal data.
Right to rectification – to correct inaccurate or incomplete data.
Right to erasure – to request deletion (“right to be forgotten”) in certain situations.
Right to restrict processing – to ask us to stop or restrict processing.
Right to object – to object to processing (including for direct marketing).
Right to data portability – to receive your data in a portable format.
Right to withdraw consent – to withdraw consent at any time (where consent was given).
Right to lodge a complaint – to complain to your local Data Protection Authority.

To exercise your rights, please contact us at [your contact email]. We may need to verify your identity before responding.

Children's Data
The Services are not intended to be used by children under 16, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out above to request that it be deleted.

Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites. Please review their policies.

How to Complain
If you have concerns about our use of your personal data, you have the right to lodge a complaint with your local Data Protection Authority.

Contact Us
If you have any questions, concerns, or requests about this Privacy Policy or your personal data, please contact:

Happy Gentleman EU B.V.
Email: hello@happygentleman.com